gREEN FRONTIER CAPITAL
Green Frontier Capital is India’s first investment firm focusing on growth companies that are delivering breakthrough innovation in green industries. Level Group was commissioned to develop the brand strategy, visual identity, website, pitch deck, social media marketing, and other brand expressions to represent the company and its noble mission.
GFC invests in businesses that are delivering game-changing results to combat Climate Change and advance the United Nations Sustainable Development Goals. These businesses actively track their positive impact statistics, such as CO2 offset, zero-emission kilometers, and waste management. As part of our work, we developed a strategy that utilizes these cumulative metrics as a marketing device for GFC — a way that they can truly measure the positive impact of their investments.
Level has been a tremendous asset for GFC!! We had appointed Level initially to design our corporate logo and other creative assets including our brand new website and corporate presentation and they really did an amazing job by exceeding all expectations (which were set high to begin with). The branding (including logo, website, pitch deck, and other materials) went on to win a prestigious design award! We have now also retained them to help with weekly corporate tasks such as managing our LinkedIn activities, continuing to build on our online presence and creating social graphics in connection with our business. The Level team, although award-winning and very senior experience-wise, have been super humble, really flexible, thoroughly responsive and extremely detail-oriented. The biggest compliment we could pay them is that we don’t look upon Level as an external agency but as a vital and integral extension of our own firm and it has been an absolute pleasure to engage with them. We would strongly recommend them.
— Sandiip Bhammer, Rudra Dalmia and Soumitra Dutta
Founding Team, Green Frontier Capital (Mumbai, New Delhi, New York)
identity
brand positioning strategy, concept, design
The Green Frontier Capital branding was recognized with a 2022 American Graphic Design Award from GDUSA.
The logomark suggests innovation, breakthroughs, discoveries, and outside-the-box thinking. The color palette and shape portrays movement towards a greener world.
The arrow element is used throughout the brand identity system as a concise identifier such as in the pitch deck, website, and other materials.
WEBSITE
visit site: greenfrontiercapital.com
strategy, content, information architecture, concept, design, front-end development
The Green Frontier Capital website serves as the primary messaging platform for the firm, articulating the GFC mission, eminent leadership and advisory board, as well as a portfolio of investee companies filterable by completed and in-progress deals.
As a differentiator, each investee page animates company-provided measurable impact statistics which serve as the basis for GFC cumulative statistics leveraged in other marketing collateral. Additionally, confidential content is available to investors through password-protected pages.
PITCH DECK
strategy, concept, content, design
The GFC pitch deck was designed to appeal to investors by showcasing GFCs impeccable team, track-record, and mission of investing intelligently for the greater good.
The deck supports the idea that climate investing is an immense opportunity and is also sustainable — expected to grow as governing bodies mandate and economies demand greener options and opportunities.
social media
linkedin: Green Frontier Capital
strategy, copywriting, content, concept, design, management
A social media strategy that preliminarily focused on Linkedin was developed. In order to make the most impact, we took the opportunity to market GFC to investors primarily through the cumulative impact metrics of their investees. By doing so, a meaningful differentiator from the competition was created, setting a new standard of impact investing in general. By leveraging these significant statistics GFC is able to literally measure their success as an impact investment fund by measuring their impact via investees.
Language was written to accompany video media for eight impact metric posts. A schedule and iterative content was developed to post updates on these statistics on a quarterly basis.
To round out the social media strategy and underscore a reciprocal relationship between the GFC website and linkedin account, custom social sharing images were generated for pages with higher likelihood of sharing on social media.
COLLATERAL
concept, design, development, print management
Other pieces include printed and digital/e-business cards, email signatures, and an marketing one-sheet for the fund created in two versions for different geographic audiences.