Founded in 2014, The SEED School of Miami is a college preparatory, public boarding school for South Florida students. Their mission is to provide an outstanding educational program that empowers students to be successful, both academically and socially, in college and beyond. Level was approached to develop a tagline and logo to serve as a t-shirt design in order to raise awareness and funding for the Miami Seed School Inaugural Garden in 2021. We collaborated with Garden Program students in this process — meeting with them to gather information and concept ideas for the project while teaching them the fundamentals of design. Students sketched designs, held critique, and selected a finalist design, which we then interpreted into a digital design.

In the Garden Program at The Seed School of Miami, middle school students learn about the principles of food security and engage in “Living Labs” where classroom principles are put into practice, including a nursery, workshops, growing microgreens, growing food in space, biology/ecology lab, to name a few.

SEED reaches beyond the traditional school day and teaches students to thrive in a rigorous academic environment, be ready for college, to develop essential character traits for lifelong success—perseverance, self-confidence, and self-discipline.

identity

brand positioning strategy, concept, design 

The students finalist concept utilized bold type that personified a garden with roots and leaves growing out of the letterforms.

Our interpretation of this concept uses a bold, yet friendly serif that we modified with ligatures of roots and leaves.

T-shirts

visit site: everpress.com/seeds-for-the-future
strategy, content, concept, design, print management