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Branding Print Interactive Motion Environmental

Level Design Group’s work spans
branding, print, interactive, motion,
and environmental design

New York Foundation for the Arts

Client

New York Foundation for the Arts gives more support to individual artists than any other private organization in the country.

Challenge

Develop an appropriate new brand image reflecting the organizations’ work, and that would speak to artists and donors alike.

Solution

The creation of a unified brand image across multiple applications that brings the foundations’ focus on the individual artist to the forefront of their message.

Center for Motivation & Change

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Client

Center for Motivation & Change / CMC is a nationally recognized group practice in NYC specializing in the treatment of substance use and compulsive behaviors.

Challenge

Develop a coherent identity across multiple media that reflects the unique nature of the Center’s approach and that differentiates it from similar organizations.

Solution

A brand strategy that pivots on the emotional nature of the Center’s work, expresses the practices’ core ideas, and where the two distinct audiences of prospective clients and clinicians feel comfortable.

Ackman-Ziff Real Estate Group

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Client

Since 1926, The Ackman-Ziff Real Estate Group LLC arranges debt and equity capital for major real estate owners and developers nationwide.

Challenge

Update the firm’s image while communicating their established history and track-record.

Solution

A complete visual re-branding, that projects a balance between Ackman-Ziff’s 80 year history and its progressive, forward-thinking approach.

INA

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Client

INA is New York’s best and most well-known designer consignment store, with five locations in New York City.

Challenge

Establish an appropriate and recognizable brand image that will speak to fashion consumers across multiple venues, such as signage, print material, motion, and web interaction.

Solution

Since its establishment in 1994, Level Design Group has worked to establish a unique and appropriate image for INA and steered its evolution and development ever since.

P.S.1/ Minus Space

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Client

Minus Space is a curatorial project based in Brooklyn, New York presenting innovative reductive art.

Challenge

Create a visual campaign that would represent the Minus Space project and artists for the Exhibition curated by and held at at P. S. 1 / MoMA.

Solution

A poster and online animation to advertise the show, also used as a take-away at the museum and as an environmental element within the actual exhibition space.

Tracknine Studios

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Client

Tracknine, located in the GreeneStreet Film Center, is a New York City-based recording studio dedicated to working with the feature film and gaming industry.

Challenge

Develop an appropriate image for a cutting-edge recording studio catering to the independent film world.

Solution

A Brochure based on a modular grid that expands from audio CD size to a “poster” displaying 9 aspects of Tracknine Recording.

P.O.V. / Point of View

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Client

P.O.V. (a cinema term for “point of view”) is a film series founded in 1988 presenting the best of independent documentary film on PBS.

Challenge

Develop the season’s print campaign to reflect P.O.V.’s message, and serve as a marketing piece for all PBS subscribers.

Solution

For four consecutive years, Level Design developed materials to reflect P.O.V.’s core ideas, while expressing the “theme” of each season and its films.

Well-Founded Fear

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Client

Shari Robertson & Michael Camerini are a directing / producing team who have created numerous award-winning documentaries.

Challenge

Develop a complete design program for the film, including title sequence, poster, press kit, and DVD packaging that will help the audience understand the film’s point of view.

Solution

A campaign focusing on the significance of the film’s title and that reflects the 2-sided nature of the film’s storytelling mode.

Avive Technologies

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Client

AVIVE Technologies LLC was founded to provide a natural way to extend the life of anything perishable in a refrigerated system while contributing to environmental benefits and decreased electrical costs.

Challenge

Develop an appropriate brand that could speak to both the professional and consumer markets.

Solution

A visual system designed to express “freshness.” Color palette and language are crafted to remind the audience not only of the product’s capabilities, but appeal to concerns of environmental awareness.

The French Embassy

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Client

Client The Cultural Services of the French Embassy promotes the best of French culture and education across the U.S.

Challenge

Logo study for “Sounds French,” a series of events focused on French musical heritage.

Solution

A Logo Mark and series of Posters that reflect the different aspects of French music and specific composers being celebrated.

Assorted Logos

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Level has worked with other companies and organizations on the development of logo marks and identity systems, including:

DigIt Audio

is a full service audio post-production facility specializing in sound design and mixing for film and television.

Eduse

since 1996, Eduse Educating Technology has helped to develop and implement technology solutions in K-12 settings.

Santa Chiara Films

is a New York independent film production company.

Enve

is a full-service beauty salon located in New York’s SoHo district.

Docuclub

(call Sarie Horowitz)

Docuclub

film series presenting works-in-progress documentaries since 1994.

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