Center for Motivation & Change / CMC is a nationally recognized group practice in NYC specializing in the treatment of substance use and compulsive behaviors.
Develop a coherent identity across multiple media that reflects the unique nature of the Center’s approach and that differentiates it from similar organizations.
A brand strategy that pivots on the emotional nature of the Center’s work, expresses the practices’ core ideas, and where the two distinct audiences of prospective clients and clinicians feel comfortable.
AVIVE Technologies LLC was founded to provide a natural way to extend the life of anything perishable in a refrigerated system while contributing to environmental benefits and decreased electrical costs.
Develop an appropriate brand that could speak to both the professional and consumer markets.
A visual system designed to express “freshness.” Color palette and language are crafted to remind the audience not only of the product’s capabilities, but appeal to concerns of environmental awareness.