Online experience in which the user becomes an active part of defining their interaction with a company or product, based on choice they make.
Definition of target audience, goals and message to to be communicated.
Through content analysis and consideration of client goals, the development of an organizational structure for all content, and establishment of the hierarchy of the user experience expressed in a "site map."
Through analysis of client goals and audience concerns, the synthesis of ideas into a unique design concept to communicate targeted messages.
Design concept for the main elements of the user experience, including site navigation and structure.
Design development of all pages, animations, apps, etc. to be coherent with the chosen design concept.
Based on client needs, identification of most appropriate programming platform(s) and building of the site.
Based on site design, integration and development of a companion web log to fit within the overall design concept.
User testing on our development server by Level staff, client, and outside groups (such as target audience), as required.
Site testing across appropriate browsers; bugs analyzed and changes made.
Preparation of all site files, whether html, flash, flex, xml, swf files, etc. and overseeing of site upload for launch.