Level Design Group is a multidisciplinary design firm with expertise in developing creative communications and branding. Founded in 1997 by partners Jennifer Bernstein and Nicholas Hubbard, work spans the media of print, web and motion graphics and emphasizes the development of an integrated strategy and critical thinking as essential parts of the design process. Project leadership and the development of relationships based on mutual respect are hallmarks of Level’s collaboration with its clients.
Nicholas directs and manages the conceptual process at Level Design Group.
Prior to founding the firm, Nicholas was a designer at such New York studio’s as Foca and Doublespace. Additionally, Nicholas worked in the feature film business for over 9 years on films such as: The Fisher King, The Godfather III, Sleepless in Seattle and Home Alone II to name a few.
Nicholas is a regularly invited guest critic in the graphic design programs at the Parsons School of Design, The School of Visual Arts in NYC and the University of the Arts in Philadelphia. Nicholas studied film at NYU / New York University.
Jennifer develops conceptual strategies and directs the design process at Level Design Group.
Prior to founding the firm, she was Design Director at Wechsler & Partners and Balsmeyer & Everett Inc. where she designed print materials and title sequences for feature films, including:Fargo, Girl 6, The First Wives Club, The People Vs. Larry Flynt, and Waiting To Exhale. .
Jennifer is also a dedicated design educator. For the last 16 years she has taught extensively at all levels of undergraduate and graduate design education. She taught for 12 years at the University of the Arts (PA) in the undergraduate Graphic Design program, for the last 4 years at Pratt in the Graduate Communications MFA program (NYC), and is currently a full-time faculty member at Rutgers-Newark (NJ) in Graphic Design. She has also taught at MICA, NYU, the School of Visual Arts, and has been a guest critic for the Yale Graphic Design MFA program, R.I.S.D., the Parsons School of Design, and F.I.T.
Jennifer received her BA magna cum laude Phi Beta Kappa from Brown University and her MFA in graphic design from the Yale University School of Art.
Gold Award, Best of Category, 2008 Create Award
The New York Times
Type In Motion (Rizzoli Books)
Making & Breaking The Grid (Rockport Books)
The Virginia Commonwealth University Design Journal
The New Directors / New Films Festivial at MoMA
The New York International Documentary Film Festival
The Sundance Film Festival
Name, strategy and visual identity that identifies and differentiates and a company or product.
Definition of target audience, goals and message to to be communicate.
Development of a name that will "speak" to the target audience in the most appropriate and language for that audience.
Strategy to position the company, organization or product in an appropriate manner to achieve its goals, including design aesthetic and overall messages to be communicated.
Creation of an appropriate logo mark or symbol that will be the most concise and recognizable symbol for the company.
Building off of strategy, naming, positioning and mark development, the creation of a complete brand image and visual message that represents the company, organization or product across all media.
Elements of the branding campaign, which might include capabilities brochures, web site / web presence, press kits, annual reports, invitations, magazines, newsletters, banners, signage, trade show booths, etc.
Online experience in which the user becomes an active part of defining their interaction with a company or product, based on choice they make.
Definition of target audience, goals and message to to be communicated.
Through content analysis and consideration of client goals, the development of an organizational structure for all content, and establishment of the hierarchy of the user experience expressed in a "site map."
Through analysis of client goals and audience concerns, the synthesis of ideas into a unique design concept to communicate targeted messages.
Design concept for the main elements of the user experience, including site navigation and structure.
Design development of all pages, animations, apps, etc. to be coherent with the chosen design concept.
Based on client needs, identification of most appropriate programming platform(s) and building of the site.
Based on site design, integration and development of a companion web log to fit within the overall design concept.
User testing on our development server by Level staff, client, and outside groups (such as target audience), as required.
Site testing across appropriate browsers; bugs analyzed and changes made.
Preparation of all site files, whether html, flash, flex, xml, swf files, etc. and overseeing of site upload for launch.