Partner Jennifer Bernstein Presents at the MODE Motion Design Education Conference, Ohio State University
The MODE / Motion Design Education Summit and Conference was held June 7-9 at the University of Ohio in Columbus. It was wonderful to connect with other designers and design educators who love to work with motion, as well as to hear many educators present their research, and Keynote's by Chris Pullman, Dan Boyarski, Daniel Alenquer, Rebecca Henderson, and Kyle Cooper (some images from their presentations, and conference Chair Brian Stone with Kyle Cooper featured here).
Jennifer presented her Chapter for the upcoming book from Common Ground Publishing, Kinetic Emergence: The Theory and Practice of Motion Design. (A Journal Post on this coming soon...)
Stay tuned for updates about the publication date of the book!
Image: When one of our designer's comes back from a trip home to Cairo with sweets for the office... Thank you Jennifer Yacoub!
Principal Jennifer Bernstein to Speak at the 2017 MODE Conference
Jennifer Bernstein has been invited to speak at the MODE / Motion Design Education Summit and Conference to be held at The Ohio State University, Department of Design in Columbus, OH June 2017. The topic of her presentation will be the chapter that she wrote for the forthcoming book, Kinetic Emergence: The Theory and Practice of Motion Design, R. Brian Stone and Leah Wahlin (editors) to be published by Common Ground Publishing in 2017. The editors write, "the book seeks to create the opportunity for dialogue and synthesis between the academic theoretical framework and what is being done in professional practice." Her chapter, entitled "Re-framing Design: Engaging Form, Meaning, and Media” will be the subject of her presentation, and calls for an integration of interdisciplinary theory in design education, and further recognition of the cross-media nature of design practice. You can find out more about the MODE / Motion Design Education Summit and Conference here >
Level Wins Platinum: Graphis Logo Design 9
We are thrilled to announce that the identity we created for RaceYa won a Platinum Award in Graphis Logo 9. As a Platinum winner, the project is given a full page in the book, and Level is featured in the spread discussing all of the Platinum winners.
Principal Jennifer Bernstein is also quoted elsewhere in the book, talking about the great resource, the Graphis Logo Archive.
About The Project: RaceYa is an emerging company dedicated to developing fun and creative STEM (Science, Technology, Engineering, Math) educational toys. Level Group was asked to craft a brand identity to represent the company and their customizable build-your-own toys, beginning with their first product: a radio-controlled car. Keeping the mark I gender-neutral with simple lines, rounded letterforms, and a lively, diverse color palette was important in order to appeal to boys and girls equally. Find out more about the project here >
Chapter for Forthcoming Book on Motion Design by Level Principal
"Re-framing Design: Engaging Form, Meaning, and Media" by Jennifer Bernstein will be published in the forthcoming book Kinetic Emergence: The Theory and Practice of Motion Design, R. Brian Stone and Leah Wahlin (Editors) to be published by Common Ground Publishing in 2017. You can read an excerpt here >
Talk at University of Illinois Urbana-Champaign
In April, Principal Jennifer Bernstein was invited to be the 2016 Graphic Design MFA Critic, and give a talk at the School of Art + Design at the University of Illinois. Faculty Rachele Riley and Eric Benson, Chair of Graphic Design, extended Jennifer a very warm welcome. As Critic, Jennifer participated in a panel of faculty providing feedback for the graduate students' end-of-year work/research during a formal presentation.
Rachele Riley cited Jennifer's experience working with students at both the undergraduate and graduate level, as well as her experience as a multimedia studio Principal, as reasons for why her input would be meaningful.
Rachele and Jennifer both taught at the University of the Arts, undergraduate Graphic Design program in Philadelphia, so this was also a reunion for the former faculty colleagues! Rachele also invited Jennifer to visit a local print shop where she was taking her students to silkscreen their own design projects. The shop prints t-shirts commercially, so it was outfitted with multiple t-shirt printing stations that held multiple screens and had the ability to rotate to expedite the printing process.
Local artists t-shirts were also on sale in the shop, so Jennifer was able to collect some keepsakes from her trip to Illinois, and the great experience spending time with Rachele and her students.
Image: Found Drawing – graffiti on the side of a moving truck (taken on sixth ave.)
Level's Work Exhibited at the AIGA National Design Conference, New Orleans, LA
In addition to receiving numerous awards from Graphis, Core 77, Print, GOOD Design, and the University & College Designers Association, In Dialgoue, the book we designed for Pratt GradComD, received an Award of Excellence in Book Cover Design from 50 Boooks | 50 Covers, and was part of a winners exhibit at the AIGA National Design Conference in New Orleans, LA.
At the Exhibition, all 50 winning books and covers were on display, allowing conference participants to have time to experience them all. During the conference, there was also a special party at the New Orleans Ritz Carlton for all winning conference speakers, and Jennifer was thrilled to go to the party, and take friends along. An amazing rooftop setting with incredible views of the entire city, and a gathering of many designers and design educators made for a great evening!
Author/Designer Timothy Samara Speaks About Brand Identity Design at Rutgers University–Newark, Graphic Design Program
Timothy Samara visited the Graphic Design Program in the Arts, Culture & Media Department (ACM) to talk to our students about brand identity design. A very accomplished designer and author of 12 books, Tim shared his own process of conceptualization and design through a series of case studies. Tim's lecture was wonderful. He shared many steps of his process, from compiling a list of key words and ideas, to a sketch process exploring different kinds of mark making and media, followed by first concept sketches, and finally refined solutions. Tim is an extremely engaging speaker, both in the content and experience he is able to share, and his strengths in storytelling and sharing his enthusiasm. Thank you Tim!
Principal Jennifer Bernstein will be an Invited Speaker at the AIGA National Design Conference, Design Educator Programming at NOLA
We are excited to announce that Jennifer will be a Speaker/Presenter at the AIGA National Design Conference (Design Educator Section) in New Orleans this October. The topic, "Preparing Graphic Design Students for Interaction Design Work," will be addressed by three different educator-practitioners during individual presentations, and a Q&A discussion moderated by Annabelle Gould (University of Washington). In addition to Jennifer, the other two presenters are Dan Boyarski (School of Design, Carnegie Mellon University) and Sarah Lowe (University of Tennessee).
Book for Pratt GradComD, “In Dialogue,” wins six prestigious awards!
We are exited to announce that "In Dialogue," the book we developed for the Pratt Graduate Communications Design department has won multiple awards.
The awards include a Graphis Design Annual Silver Award, 50 Books | 50 Covers Award of Excellence for Book Cover Design, a Core77 Notable Award in Visual Communication, a GOOD® Design Award, a Print Regional Design Annual Award, and a University & College Designers Association Silver Award. As a winner, the book has been published in the 2015 Graphis Design Annual, the 2015 Print Regional Design Annual, the [2015?] 50 Books | 50 Covers Book, the 2015 GOOD® Design Yearbook, and was featured at the University & College Designers Association Exhibition, and the 50 Books | 50 Covers Winners Exhibition at the 2015 AIGA National Design Conference in New Orleans, LA.
About the Project:
The Pratt Graduate Communications Design department wanted to express its core qualities to prospective students, and Level Design Partner Jennifer Bernstein / Visiting Associate Professor GradComdD was asked to lead that effort. GradComD students (now alumni) Sarah Bradford, Kristen Myers, Eduardo Palma, and Robert Wilson were selected to be part of the book team, and had the opportunity to not only help shape how the department would be represented to future applicants, but also to have an internship at Level Group.
You can find out more about the project here >
Image: Designer Eva Surany at her first press check at H&S Graphics, Lodi, NJ
Image: Adding our two cents to the lighting inside INA Union Square.
Irma Boom and Debbie Millman: AIGA/NY @ Parsons Lecture Series
On January 29th, Level folks went to Parsons to hear Irma Boom's conversation with Debbie Millman. Always charming, Irma told stories about each book project
AIGA/NY @ Parsons Lecture Series - Boom: A Conversation with Irma Boom and Debbie Millman
Workshop in Taiwan for the MOE Scholarship Program
Principal Jennifer Bernstein was invited to teach a three day intensive workshop as part of the Taiwan Ministry of Education (MOE) Scholarship Program, Overseas Study in Art and Design. Held at the National Yunlin Unversity in Douliou, the best graphic design students from around Taiwan come to the University to study with visiting professors from the U.S. over a twelve day period. At the end of each workshop, student work is graded in order to compete for a year-long scholarship to support graduate study in the United States. Jennifer's workshop, called "Place As Narrative," focused on exploring visual narratives in print media. She worked with twenty-three very talented and hard-working students, and were given the guidelines for the workshop in advance, so they were able to gather raw materials, and bring ideas for their narrative project.
Excerpt from Project Guidelines:
+ Students will identify/construct a “story”centered around an actual “place” or location that is culturally or personally meaningful to them.
+ Define the overall communication objectives: what is the “story” of your place? (We will do a narrative mapping exercise to assist in this process).
+ Create / collect raw materials, i.e.: notes, imagery, photographs, text, key words, drawings, textures, found objects, maps, etc.
(A special thank you to Jeff Bellantoni for recommending Jennifer to teach this workshop!)