Profile

 

Level invents creative strategy for emerging and established brands across all media. Our team operates under the belief that great design solutions require personal investment. That investment takes the form of listening, learning, and responding with an ambitious hands-on approach — evidenced in a portfolio of work for a broad range of clientele that spans over twenty years.

Founded in 1997, Level Group focuses on the development of brand experiences that span the media of print, web, environmental design, and motion graphics. Our work emphasizes the development of an integrated strategy and critical thinking as essential parts of the design process. Project leadership and the development of relationships based on mutual respect are hallmarks of Level’s collaboration with its clients.

 

CAPABILITIES

Strategy
Brand Positioning
Visual Identity & Branding
Naming
Content Creation
Copywriting

UI / UX
UX Audit
Web Design
Web Development
Custom WordpressThemes
Print Communications

Social Media
Motion Graphics
Film Title Sequences
Exhibition Design
Environmental Design
Photography

 

process makes perfect

Each brand we work with is unique, as are the projects we collaborate on. Whatever the challenge and goal, our process can be broken down into three main phases: Discovery – Strategy – Creation.

Strategy is at the core of our work – understanding audiences, crafting messages, and translating them into meaningful experiences.

phase 1: discovery

Our clients are diverse, as are the goals they ask us to help them achieve. Every project begins with a Discovery Phase during which we learn about your organization through meeting with your key stakeholders, and research. Understanding your perspective as a business is essential — what you do, your goals, your target audience, and competitors.

PHASE 2: STRATEGy

Whether we are developing brand positioning, or the architecture for a web experience, the focus of our work is strategy. What we learned during the discovery phase is paired with the goals to be achieved in formulating an appropriate and effective strategy. What venue or medium would be best for a particular audience and context is paramount. We ask questions to keep our work on track: Does our solution provide the right point of view for your message? Does it keep the target audience engaged so that the message is communicated? 

PHASE 3: creation

In the Creation Phase, strategy is translated into solutions – visual, linguistic, and experiential. We develop content, create imagery, compose language, organize information, develop maps, user experiences, color palettes, prototypes, wireframes, write code, conduct user testing, – and then develop and refine further.

 

Level is award-winning.

We have been told we're overachievers — a label absolutely reflective of our studio culture.

Our clients successes are our successes. We are an award-winning firm recognized by Graphis, Print, UCDA, Core77, 50 Books | 50 Covers,  and more.

 

RECENT AWARDS

Graphis Logo Design 9, Platinum Award

American Web Design Award (Graphic Design USA)

American Graphic Design Award (Graphic Design USA)

46th Creativity Media & Interactive Design Awards

Good Design® Award

Core77 Design Awards, Visual Communication, Professional Notable Award

American Graphic Design Award, (Graphic Design USA)

45th Creativity International Media & Interactive Design Awards, Silver Award

45th Creativity International Media & Interactive Design Awards, Bronze Award

45th Creativity International Print & Packaging Design Awards, Bronze Award

Graphis Design Annual 2015, Silver Award

Design Observer/AIGA, 50 Books | 50 Covers Competition

University & College Designers Association, Silver Award

Print Regional Design Annual Award

 

leadership

"A passion for knowledge and research, background in theater, desire to reach and affect others, conceptual mindset, strong creative and professional drive, and fascination with the potential of storytelling has led me to where I am today."  — Jennifer Bernstein

"A metaphor I like to use when beginning a project is, 'We want to know what you had for breakfast...'" that way we can learn about what motivates them to do what they do, and allows them to speak in depth about their aspirations and goals.
— Nicholas Hubbard

Jennifer Bernstein Principal, Creative Director

Jennifer directs the design process at Level Group. She is particularly interested in the role of medium in the constantly-changing scope of communication design. Medium or venue is an integral part of how a message is communicated, and therefore has an important role in developing a strategy for every client and communication challenge.

Jennifer is also a dedicated design educator. For the last 16 years she has taught at all levels of undergraduate and graduate design education. She is currently full-time faculty at Rutgers-Newark, but has also taught at UArts, Pratt, SVA, NYU, and MICA. She was an invited speaker at the 2015 AIGA National Design conference in New Orleans, LA, and will be a speaker at the upcoming MODE conference in Columbus, Ohio.

She recently contributed a chapter to the upcoming book Kinetic Emergence: They Theory & Practice of Motion Design (R. Brian Stone, Leah Walin, Ed.) to be published by Common Ground Publishing in 2017.

Jennifer received her BA from Brown University, and her MFA in Graphic Design from the Yale School of Art.

Nicholas Hubbard Principal, Managing Director

Nick is the big picture guy at Level Group, leading the development of creative strategies for clients. He has an uncanny ability to understand many types of businesses, and the nuances of a client's goals. Nick believes that the best way to develop brand experiences is to see delve deeply into the DNA of those businesses, and to use that knowledge as fodder for Level Group's strategy-led design process.

Nicholas is a regularly invited guest critic in the graphic design programs at the Parsons School of Design, The School of Visual Arts in NYC and the University of the Arts in Philadelphia.

Nicholas studied film at NYU in New York City.

 


CLIENT LIST

Cultural Organizations
Arts Connection, Cultural Services of the French Embassy, DARPA, Museum of Art & Design, The Nature Conservancy, The National Guard, The National Immigration Forum, The New York Public Library, NYFA / New York Foundation for the Arts, Opera America, The Painting Center, Pratt Institute, P.S.1 / MoMA, Smithsonian National Air & Space Museum, Smithsonian National Museum of American History, The United Nations Population Fund, Yale University

Educational Organizations
Eduse, New York City Department of Education, RaceYa, The Newest Americans Project

Entertainment & Film
ABC Family, A&E / Arts & Entertainment Network, Camerini-Robertson Films, CNN, DigIt Audio, Docuclub, EMI Music Publishing, Epidavros Films, Fox Network, Frontline, P.O.V. / Point of View (PBS series), Santa Chaira Films, The Gospel Channel, Tracknine, Universal Television, We TV, GreenStreet Films, NBA / National Basketball Association, The Outdoor Channel

Healthcare
Aetna U.S. Healthcare, Bayer, Merck, MetLife
Daggerwing Health, CMC / Center for Motivation & Change, EHE International, Glaxo Smith-Kline

 

Real Estate & Financial
Allegiant Real Estate Capital, Ackman-Ziff Real Estate LLC, Bank of America, Barclays Bank, Brennan Real Estate, Deutsche Bank, GP Renewables, Granite Partners LLC, Morgan Stanley, Prudential Douglas Elliman, 341 Sackett

Retail & Fashion
Sunbury Textile Mills, INA, Smart Apparel

Corporate
AT&T, Avive Technologies, Lever Brothers, BI Media