The Versant Group — a partnership between Anthony Tufariello, (formerly the Co-Chief Investment Officer of Commercial Real Estate Funds at Fortress Investment Group LLC),  Ziel Feldman, (Chairman and Co-Founder, HFZ Capital) and Nir Meir, (Managing Principal, HFZ Capital), owns and manages custom platforms in order to capitalize on investment opportunities that service the entire capital structure. Level was asked to collaborate with Versant on brand strategy, naming, visual identity, website, messaging language, and other communications collateral.

After working closely with the partners throughout the process of naming and branding the group, we continue to work together on ongoing communications collateral, such as confidential presentation materials and pitch books.



Versant identity

brand positioning strategy, naming, concept, design


The form of the logomark suggests both structure and solidity, while aspects of transparency and multiple elements coming together refer to the importance of integrity and partnership in The Versant Group corporate culture.

The name Versant refers to the concepts of experienced and practiced, which underscores the collective backgrounds of the Versant leadership team.

visit site:
strategy, content, information architecture, concept, design, front-end development

The Versant website introduces the firm, impressive record of its leadership, and the global reach of its activities. The site also features the company’s current platforms. including Ascend Real Estate Partners, Allegiant Real Estate, and Versant Asia.

Level not only designed and developed the website, but also created the firm’s primary and secondary tag lines to further the brand’s messaging.


Business Cards

concept, design, print management