Allegiant Real Estate Capital is a real estate investment management firm providing capital solutions for commercial properties across the U.S. They came to us with a blank slate. Through our brand strategy process, we worked with company leadership to define the values and differentiators the brand should express — diligence, responsibility, and reliability. From that foundation, we developed the name Allegiant, the brand positioning, and a comprehensive identity system that reflects the firm’s stature and expertise. The program extends across visual identity, digital platforms, investor presentations, corporate collateral, and print advertising.

“Always focused. Always reliable. Always Allegiant.” Created through our brand strategy and naming process, this line became the brand promise — anchoring an identity system designed to instill trust and reflect the firm’s stature across digital platforms, investor presentations, and corporate communications.

identity

brand positioning strategy, naming, concept, design

The Allegiant logo won a Gold Award in the 2018 Graphis Design Annual.

The logomark expresses both strength and transparency. With it’s optical illusion, the mark suggests the company’s ability to pivot in the face of dangers and opportunities in the investment landscape.

The dimensionality allows the logomark to become structural/architectural, and the glassy color palette compliments that structural quality.

WEBSITE

visit site: allegiantrec.com
strategy, content, information architecture, concept, design, front-end development

COLLATERAL

concept, design, print management

Since their launch, stationery suites, email signatures and employee v-cards, were created and used in all company communications.

In addition, email marketing campaigns as well as several print advertisements have been developed and created, boasting Allegiant’s track record and performance over the past several years.