Designtranslatesstrategyintoexperience.

Level is an award-winning, full service creative agency specializing in strategy, branding, and design. Our team operates under the belief that great solutions require personal investment. That investment takes the form of listening, learning, and responding with an ambitious hands-on approach — evidenced in successful strategy and brand expressions for a broad range of clientele that spans over twenty years.

Founded in 1997, Level Group focuses on the development of brand experiences across all media. Our work emphasizes the development of an integrated strategy and critical thinking as essential parts of the design process. Project leadership and the development of relationships based on mutual respect are hallmarks of Level’s collaboration with its clients.

 

CAPABILITIES

Branding & Identities
Brand Strategy
Naming
Brand Identities
Marketing & Campaigns
Social Media
Content Creation

Websites
Website Design
Website Development
User Experience Design
User Interface Design
Product Design
Touchscreen Interactives

Environmental Design
Signage
Wayfinding
Supergraphics & Interiors
Displays
Exhibition Design

Print Communications
Book Design
Editorial Design & Annual Reports
Package Design
Brochures
Stationary Systems
Posters

Film & Motion Design
Title Sequences
Title Cards
Animation
Motion Graphics

Digital & Information Design
Data Visualization
Info-graphics
Presentations

 

process makes perfect

Each brand we work with is unique, as are the projects we collaborate on. Whatever the challenge and goal, our process can be broken down into three main phases: Discovery – Strategy – Creation.

Strategy is at the core of our work – understanding audiences, crafting messages, and translating them into meaningful experiences.

phase 1: discovery

Our clients are diverse, as are the goals they ask us to help them achieve. Every project begins with a Discovery Phase during which we learn about your organization through meeting with your key stakeholders, and research. Understanding your perspective as a business is essential — what you do, your goals, your target audience, and competitors.

PHASE 2: STRATEGy

Whether we are developing brand positioning, or the architecture for a web experience, the focus of our work is strategy. What we learned during the discovery phase is paired with the goals to be achieved in formulating an appropriate and effective strategy. What venue or medium would be best for a particular audience and context is paramount. We ask questions to keep our work on track: Does our solution provide the right point of view for your message? Does it keep the target audience engaged so that the message is communicated? 

PHASE 3: creation

In the Creation Phase, strategy is translated into solutions – visual, linguistic, and experiential. We develop content, create imagery, compose language, organize information, develop maps, user experiences, color palettes, prototypes, wireframes, write code, conduct user testing – and then develop and refine further.

 

Level is award-winning.

We have been told we're overachievers — a label absolutely reflective of our studio culture.

Our clients successes are our successes. We are an award-winning firm recognized by Graphis, Print, UCDA, Core77, 50 Books | 50 Covers, and more.

 

AWARDS

Graphis Design Annual 2018
Gold Award, Allegiant Real Estate Identity
Silver Award, Sunbury Textiles Identity
Silver Award, Clockwork Identity

Graphis Design Annual 2017
Silver Award, RaceYa Logo & Animation

2016 American Graphic Design Award, GD USA
RaceYa Identity

2016 American Web Design Award, GD USA
Arts Assessment for Learning Website

Good Design® Award
Pratt Graduate Communications Design Book “In Dialogue”

Graphis Design Annual 2016
Silver Award, Pratt Graduate Communications Design Book “In Dialogue”

2016 American Graphic Design Award, GD USA
Indi Surfs Website

46th Creativity International Media & Interactive
Design Awards
Bronze Award, Arts Assessment for Learning Website

Core77 Design Awards 2015
Professional Notable Award, Pratt Graduate Communications Design Book “In Dialogue”

45th Creativity International Media & Interactive
Design Awards
Silver Award, Indi Surfs Website
Bronze Award, Brennan Development Website

45th Creativity International Print & Packaging
Design Awards

Bronze Award, Brennan Branding

Design Observer/AIGA, 50 Books | 50 Covers Competition
Pratt Graduate Communications Design Book “In Dialogue”

University & College Designers Association
Pratt Graduate Communications Design Book “In Dialogue”

Print Regional Design Annual Award
Pratt Graduate Communications Design Book “In Dialogue”

 

leadership

"A passion for knowledge and research, background in theater, desire to reach and affect others, conceptual mindset, strong creative and professional drive, and fascination with the potential of storytelling has led me to where I am today." — Jennifer Bernstein

"A metaphor I like to use when beginning a project is, 'We want to know what you had for breakfast...'" that way we can learn about what motivates them to do what they do, and allows them to speak in depth about their aspirations and goals. — Nicholas Hubbard

Jennifer Bernstein Principal, Creative Director

Jennifer directs the design process at Level Group. She is particularly interested in the role of medium in the constantly-changing scope of communication design. Medium or venue is an integral part of how a message is communicated, and therefore has an important role in developing a strategy for every client and communication challenge.

Jennifer is also a dedicated design educator. For the last 16 years she has taught at all levels of undergraduate and graduate design education. She is currently full-time faculty at Rutgers-Newark, but has also taught at UArts, Pratt, SVA, NYU, and MICA. She was an invited speaker at the 2015 AIGA National Design conference in New Orleans, LA, and will be a speaker at the upcoming MODE conference in Columbus, Ohio.

She recently contributed an essay to the forthcoming book The Theory and Practice of Motion Design: Critical Perspectives and Professional Practice  (R. Brian Stone, Leah Wahlin, Editors) to be published by Routledge (an imprint of the Taylor Francis Group) Summer/Fall 2018.

Jennifer received her BA from Brown University magna cul laude, and her MFA in Graphic Design from the Yale University School of Art.

Nicholas Hubbard Principal, Managing Director

Nick is the big picture guy at Level Group, leading the development of creative strategies for clients. He has an uncanny ability to understand many types of businesses, and the nuances of a client's goals. Nick believes that the best way to develop brand experiences is to delve deeply into the DNA of those businesses, and to use that knowledge as fodder for Level Group's strategy-led design process.

Nicholas is a regularly invited guest critic in the graphic design programs at the Parsons School of Design, The School of Visual Arts in NYC and the University of the Arts in Philadelphia.

Nicholas studied film at NYU in New York City.

 

 

Client List

Cultural Organizations
Arts Connection, Cultural Services of the French Embassy, Express Newark, DARPA, Museum of Art & Design, The Lily Auchincloss Foundation, Minus Space, The Nature Conservancy, The National Guard, The National Immigration Forum, The New York Public Library, NYFA / New York Foundation for the Arts, Opera America, The Painting Center, Pratt Institute, P.S.1 / MoMA, Smithsonian National Air & Space Museum, Smithsonian National Museum of American History, The United Nations Population Fund, Yale University

Educational Organizations
Express Newark, Rutgers University-Newark, Arts and Athletics, Eduse, New York City Department of Education, RaceYa, Re-Create, The Newest Americans Project

Entertainment & Film
ABC Family, A&E / Arts & Entertainment Network, Camerini-Robertson Films, CNN, DigIt Audio, Docuclub, EMI Music Publishing, Epidavros Films, Fox Network, Frontline, P.O.V. / Point of View (PBS series), Santa Chaira Films, The Gospel Channel, Tracknine Recording, Universal Television, We TV, GreenStreet Films, NBA / National Basketball Association, The Outdoor Channel, Red Hook Post

Healthcare
Aetna U.S. Healthcare, Bayer, Merck, MetLife
Daggerwing Health, CMC / Center for Motivation & Change, EHE International, Glaxo Smith-Kline

 

Real Estate & Financial
Allegiant Real Estate Capital, Ackman-Ziff Real Estate, Ascend Real Estate, Bank of America, Barclays Bank, Brennan Real Estate, Clockwork, C6 Real Estate, Deutsche Bank, GP Renewables, Granite Partners, Morgan Stanley, Prudential Douglas Elliman, Rabina Properties, 341 Sackett, The Versant Group, Zilkha Investments

Retail & Fashion
Side Gig, Sunbury Textile Mills, INA, Smart Apparel

Corporate
AT&T, Avive Technologies, Lever Brothers, BI Media