Brennan Real Estate
Brennan asked us to develop a new identity and visual messaging strategy to be used across media for their high-end real estate firm. With four emerging areas of business ( Brennan Marking & Sales, Brennan Development, Brennan RISE, and Brennan Property Management), the identity needed to serve as a unifying image, yet allow for the creation of a coherent set of visual communications targeting their four very different audiences.
Allegiant Real Estate Capital
Allegiant is a commercial real estate investment management company and debt investor. They came to us with a blank slate. We were asked to develop the brand strategy and positioning, name, design and develop the brand identity and website, as well as all of their print collateral. Our approach to the project stemmed from discussions with company leadership who expressed the desire to instill within their clients the belief that the firm is always diligent, responsible and reliable — Allegiant.
The Pratt Graduate Communications Design department wanted to express its core qualities to prospective students, and Level Design Partner Jennifer Bernstein / Visiting Associate Professor GradComdD was asked to lead that effort. Dialogue is central to a GradComD student’s education and thus it is the central concept around which this publication was constructed. The book reflects how — as designers — we are constantly engaged in multiple dialogues with ourselves, our community, and our work.
How Democracy Works Now
Shari Robertson & Michael Camerini are a directing / producing team who have created numerous award-winning documentaries. The filmmakers asked us to develop the overall visual branding, main title sequence and on-screen graphics for their twelve-part film series about the Democratic process. We created a title sequence that suggests the character-driven nature of the films, and the intricate layers and nuances that make up Democracy in action today. There are twelve unique variations of the Opening Titles, tailored to each of the “stories” that make up the series.
A website to promote a children’s picture book, “Indi Surfs” by Christopher Gorman. The goal of the site was to market the book without giving too much of the story away. Instead of featuring book spreads, we chose to consider how the web venue could translate the tone of the book into a new medium, to create interest, and provide access to potential buyers.
Sunbury Textiles has been an industry leader in the design and manufacture of decorative jacquard fabrics for over sixty years. With a design center in New York and a mill in Pennsylvania, Sunbury remains at the cutting edge of textile design. Level was asked to create a new brand identity that would not only reference Sunbury's rich design and manufacturing past, but represent the company as it looks towards its future as well.
Arts Assessment For Learning.org
ArtsAssessmentForLearning.org shares the actual experience and resources of formative assessment practices of K-12 art educators nationally. The goal of the project is to dispel myths that assessment is not relevant to art education, and to share the experience and results of actual NYC teachers who have successfully used formative assessment with other art educators.