Clockwork is a strategic partner for new ventures and start-ups that provides advisory services and investment opportunities to founders, corporations, and public sector organizations. The company asked us to help them develop a brand strategy and visual identity.
Jennifer, Nick, and the Level team are amazing! The brand identity process was thoughtful and fun, from naming and logo design to broader applications, and the final result is something which we are truly proud to show off. One year later, the brand still feels fresh and innovative as ever, providing confidence in both our outward expression, and internal team's motivation. Thank you!
— Cory M. Shea
Founding Partner, Clockwork
brand positioning strategy, concept, design
The Clockwork logo won a Silver Award in the 2018 Graphis Design Annual.
Focusing on their need for an elegant yet somewhat “young” and not too corporate feel, and the company’s emphasis on supporting innovation, we created a logomark that references timepieces, cycles, and the solar system.
Our use of the logomark cropped on the back of the business card establishes a freer brand, and is a somewhat unusual layout for a corporate business card.
concept, design, print management