Express Newark (EN), located in the historic Hahne & Company building in Newark, NJ, is dedicated to a collaboration between community partners and Rutgers University-Newark in which community and university communicate on equal footing in what has been called a "Third Space." Level Group was asked to create a Temporary Website for Express Newark for its Grand Opening. Level is currently working on designing and developing the full Express Newark site, to be launched in Fall 2018.
Express Newark's branding was designed and developed by the Design Consortium (a Resident Partner at Express Newark), a student/faculty design collaborative of Professors Jennifer Bernstein, Ned Drew, Chantal Fischzang, and over twenty students over a three-year period.
We developed a Temporary Website for Express Newark that briefly introduces this ground-breaking organization, and attempts to indicate the richness of its partnerships and activities.
The brand concept of expressing the idea of a "Third Space" through the overlapping of two colors to create a third new color is further reinforced through the manner in which color and image layers interact with one another as a user scrolls down the page.
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