Red Hook Post

Red Hook Post (RHP), is a new post facility by long time industry professional Tom Efinger. RHP offer a full array of post services in both audio and video, with expert operators, and streamlined workflows. We were asked to develop an identity for this new venture that not only represents the clients and projects that Red Hook Post undertakes, but also suited the trailblazing and creative nature of the community where it is located.

I have worked with Level on two different branding projects over the years, most recently on Red Hook Post. They are true professionals delivering the whole package — outstanding creative strategy, and stellar design.

— Tom Efinger
President, Creative Director, Red Hook Post

 

 

RHP_Logo.jpg

identity

brand positioning strategy, naming, concept, design

The Red Hook Post branding won a Silver Award in the Graphis Branding 7 Annual.

 

With the creative community in NYC largely based in Brooklyn, and Red Hook quickly becoming a hub for the creative arts, the move for Tom and his team was significant as if provides them with a creative and spacious atmosphere that provides a great environment for the work they do.

We developed an identity that acknowledges Red Hook’s industrial past, as well as firmly establishing Red Hook Post as being part of a unique section of Brooklyn. 

We further developed this aspect of the brand’s story by integrating a map of the area into other brand elements, such as the back of the T-Shirt, and a wall-sized version that plays a prominent role in the space itself.

 

redhookpost.com

visit site: redhookpost.com
strategy, content, information architecture, concept, design, front-end development

 

COLLATERAL

concept, design, print management

 

Apparel

concept, design, print management

 

Enviromental

concept, design, print management

The custom designed map is an environmental design element within the space itself.

3D-printed signage and a bold vinyl door supergraphic.