Red Hook Post
Red Hook Post (RHP), is a new post facility by long time industry professional Tom Efinger. RHP offer a full array of post services in both audio and video, with expert operators, and streamlined workflows. We were asked to develop an identity for this new venture that not only represents the clients and projects that Red Hook Post undertakes, but also suited the trailblazing and creative nature of the community where it is located.
I have worked with Level on two different branding projects over the years, most recently on Red Hook Post. They are true professionals delivering the whole package — outstanding creative strategy, and stellar design.
— Tom Efinger
President, Creative Director, Red Hook Post
identity
brand positioning strategy, naming, concept, design
The Red Hook Post branding won a Silver Award in the Graphis Branding 7 Annual.
With the creative community in NYC largely based in Brooklyn, and Red Hook quickly becoming a hub for the creative arts, the move for Tom and his team was significant as if provides them with a creative and spacious atmosphere that provides a great environment for the work they do.
We developed an identity that acknowledges Red Hook’s industrial past, as well as firmly establishing Red Hook Post as being part of a unique section of Brooklyn.
We further developed this aspect of the brand’s story by integrating a map of the area into other brand elements, such as the back of the T-Shirt, and a wall-sized version that plays a prominent role in the space itself.
WEBSITE
visit site: redhookpost.com
strategy, content, information architecture, concept, design, front-end development
The Red Hook Post website serves to introduce the company as a new venture led by renowned sound engineers Tom Efinger, Abby Savage, and Jeff Seelye — showcasing their post-production services (audio and picture) and portfolio’s for film, documentary, episodic content, and video games.
Red Hook Post has also partnered with several experienced individuals and companies to provide specialty picture services — post supervision, color, and quality control — which are all outlined on the site as well, with accompanying bio’s and portfolio’s.
COLLATERAL
concept, design, print management
Collateral includes a stationery suite (business cards, envelope, letterhead) and a company t-shirt (gifts for employees and friends — not for sale).
The t-shirt has a silkscreened logo on the front and a cropping of the custom map on the back to mark Red Hook Post’s location.
Enviromental
concept, design, print management
The custom designed map is an environmental design element within the space itself.
3D-printed signage and a bold vinyl door supergraphic.