side gig supersalt
Side Gig is a new brand created by Anthony Giglio — a writer, educator, and one of the most entertaining wine and spirits authorities on the planet. SuperSalt — an organic, hand-blended seasoning salt of Giglio’s design — is the first product being brought to market from Side Gig. For many years Giglio has been making and using his SuperSalt for family and friends, but now for the first time he is making it available to everyone. Mangia!
Giglio’s witty, unpretentious style can be discerned in the weekly “Wine Wise Guy” column he writes for Food & Wine, for whom he is a longtime Wine & Spirits Contributor. Giglio has written 11 books, including three editions of the annual Food & Wine Guide, five editions of the Mr. Boston Official Bartender’s Guide, Cocktails in New York, and his latest, Passport to Italian Wine, the first in a series of regional booklets.
brand positioning strategy, concept, design, print management
This package design for the SuperSalt soft launch (not to be used for sale/retail) consists of a 6oz. glass jar, a circular label for the top of the jar, and a long rectangular label to wrap the side of the jar (short enough to be able to get a good view of the SuperSalt inside). Retail package design to come will of course include nutrition and allergy information…
A mix of modern and traditional, the label design incorporates classical details such as the makers signature and batch number juxtaposed with bold, modern black and white typography. The SuperSalt logo was utilized to construct a pattern to be used as a branding device across future marketing materials.
concept, design, print management
To accompany the product launch we designed and developed a post card for individuals to take with them from various expos SuperSalt is featured in.
The design relates very closely to the packaging for the SuperSalt — with all pertinent information on one side, and the SuperSalt logo pattern filling the other side.