Empire Dragons NYC

 

Empire Dragons NYC

One of the 150 worldwide women's breast cancer survivors teams worldwide, the Empire Dragons is the first and only breast cancer survivor racing team located in New York City, comprised of members from throughout the tri-state. Through competitive dragon boat racing, they serve to promote not only a healthy lifestyle but also provide unique support for women surviving cancer.

Founded in 2009, Empire Dragons NYC  is dedicated to empowering women to survive and thrive beyond cancer. In addition to promoting a healthy and fulfilling life, they also work to improve the environment around them through green teams and community events.

 

empire dragons nyc website

visit site: empiredragonsnyc.com
strategy, content, information architecture, concept, design, front-end development

The website serves as a hub for the team, and allows visitors to learn about current Empire Dragons events, news, view photos and learn how to participate and engage with fellow survivors through either physicalactivities / events or through donations.

 

Site visitors also learn a bit about the history of dragon boat racing itself.

 

COLLATERAL

concept, design, print management

We developed two kinds of business cards, one for team members, and another with a series of Calls-To-Action based on the organization's ethos of empathy, teamwork,

competition, and facing challenges with passion and determination.