Science is changing at a nearly incomprehensible speed, and the feeling in the room is that we’re at a tipping point where a small group of committed leaders can effect significant change.

At the beginning of 2024, we met a small group of visionary leaders who completely reset our perception of what might be possible in the current healthcare landscape. Like much of the public, we often find ourselves overwhelmed by trying to decipher fact from fiction, distinguishing credible tools and technology from the snake oil products that oversaturate our media and our minds. These early conversations challenged us to view the current healthcare crisis differently — not just as a problem of messaging alone, but as a structural issue that requires collaboration, trust, and new ways of framing knowledge. And that is exactly what the Co-Founders of DOC had in mind. Being witness to these conversations was essential. We were invited to help shape the brand that would bring this vision to life — a cross-media identity designed not just for visual clarity, but for trust, connection, and growth.

Brand Persona

When we talk about branding at Level, we don’t just mean the visual elements — we mean the personality, the voice, and the values that bring a brand to life. In collaboration with our clients, we uncover the underlying traits and principles that shape how a brand speaks and acts, which then inform the visual systems we develop and implement.

In the case of DOC, this discovery work felt almost reversed: the founders came to us with a strong, well-defined sense of identity. There is so much about DOC that is unique — even in the language it uses to describe itself.

Having Some Pun

Science is changing at a nearly incomprehensible speed, and the feeling in the room is that we’re at a tipping point where a small group of committed leaders can effect significant change.

Brand Persona