Level Collaborates with Anthony Giglio

Level collaborated with Anthony Giglio — writer, educator, wine and spirit authority, and longtime Food & Wine contributor — to brand his first product. Side Gig SuperSalt is a hand-blended seasoning salt that makes everything you salt taste better. After years of making and sharing his SuperSalt with family and friends, Giglio decided to bring this new product to market. The salt was first introduced at the Summer 2019 Fancy Food Show at the Javits Center in New York City to much acclaim.

Animated GIF of a rotating jar of Side Gig’s SuperSalt — Sicilian sea salt with herbs and garlic — highlighting the bold black-and-white packaging and label design.

Image: Rotating view of the SuperSalt jar branding and packaging for Side Gig

Side Gig is sure to introduce other products in the future, which will also be imbued with Giglio’s witty, unpretentious style, and love of food and wine. You can read his weekly “Wine Wise Guy” column in Food & Wine, or one of his eleven books, including three editions of the annual Food & Wine Guide, five editions of the Mr. Boston Official Bartender’s Guide, Cocktails in New York, and his latest, Passport to Italian Wine. Visit Anthony’s website here or follow him on Instagram @anthonygiglio or @sidegigsupersalt.

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